Critiquing Web Sites
When critiquing websites it is important to pay attention to the following features: design elements–what works and what doesn’t; the information architecture–that is how the information is presented, how is the content categorized; and lastly, the points engagement on the site–are there commenting opps, can you contribute content, do these elements (or the lack thereof help or hinder the purpose of the site.
One of my favorite web sites that I use frequently is Barnes and Noble (http://www.barnesandnoble.com). Some of the design elements that work for this site are the color scheme, green and white the Barnes and Noble brand colors and they add other colors and graphics based on the season. The navigation buttons are numerous and it is broken down into understandable categories to help you find what you are looking for based on your interests. At first glance it appears that all the site content can be accessed from this view, but there is a lot more content on this front page, you just have to scroll down to view it and a lot of viewers will not take the time to do this. The search option is very prominent on the front page so if you know the name of the author or title or the book this is probably the easiest way to find what you’re looking for. But if you want to spend more time browsing the site or if you are interested in a certain genre, then you can navigate using those options. There is no place to comment or contribute to the design of the website but readers are offered the opportunity to provide a review on books they may have read once you have navigated to the book page of your choice. Only most the most avid readers tend to use this option; most reviews are of the editorial variety. Overall the 10 Principles of Effective Web Design are met the only negative is the amount of content may be overwhelming and time consuming
The other website I reviewed is that of Colonial Williamsburg (http://www.history.org). This site is more dynamic than Barnes and Noble as on its homepage they use multiple pictures serving as links that loop showcasing the events and exhibits that they are currently highlighting. Navigation buttons are prominent at top of page and easily identify the content of subpages. Other navigation buttons showcase what is new on the site with many interactive features. Site visitors can contribute to blogs on topics of interest and podcasts are available for those who would rather watch and listen to their history than read about on a website. The content of the website is categorized for the average person interested in history , those in the educational arena, and professional interested in research. This is a very effective website that uses all 10 of the Principles of Effective Web Design and actively engages the viewers. In fact its interactive features will keep visitors entertained and eager to learn more about Colonial Williamsburg, so they will be more tempted to purchase one of the travel packages offered on the site.